On Whatnot UK a Standard-tier seller pays 6.67% commission on the item price and 2.42% of the order total plus 25p for processing. If you aren't VAT-registered, Whatnot adds 20% VAT to both, which turns the 6.67% into 8%.
This Whatnot fee calculator for UK sellers handles the VAT switch, your category and your sales tier. Leave VAT at 20% unless you have added a VAT number to your Whatnot account. Put in what you paid for the stock and you'll see profit, margin and ROI as well, or use "What price to list at" to find a starting price for the payout you want.
Whatnot fees in the UK, line by line
| Fee | How it is charged (UK) |
|---|---|
| Commission | 6.67% for most categories at the Standard tier (4% for coins), lower at higher 28-day sales tiers, charged on the item price only |
| Commission | As above, but only on the first 1,500 of the order |
| Payment processing | 2.42% of the full order total (item, shipping and tax) |
| Payment processing (fixed part) | £0.25 per order |
Commission is calculated on the sale price alone. Processing is calculated on what the buyer actually pays, so postage and any taxes are in the base. Neither fee has a minimum.
| Sale price | Total fees | Fees as % of price | You receive |
|---|---|---|---|
| £10.00 | £1.39 | 13.9% | £8.61 |
| £25.00 | £3.03 | 12.1% | £21.97 |
| £50.00 | £5.75 | 11.5% | £44.25 |
| £100.00 | £11.21 | 11.2% | £88.79 |
| £250.00 | £27.57 | 11.0% | £222.43 |
Default settings, no sales tax, no optional fees.
Those figures include 20% VAT on fees, the default for hobby sellers and small traders below the VAT threshold.
Whatnot seller fees and UK VAT
This is the bit UK sellers ask about most. Whatnot charges VAT on its commission, processing, Show Promotion and Boost fees when the seller isn't VAT-registered. If you are registered and have added your VAT number, Whatnot doesn't charge VAT and you account for it under the reverse charge instead.
Seen "8%" and "6.67% + VAT" quoted for Whatnot UK and wondered which is right? Both are. 6.67% with 20% VAT on top is 8.0% of the item price.
Worked example: £50 item with £5 postage
Not VAT-registered, Standard tier:
- Commission: 6.67% of £50 = £3.335. With VAT: £4.00.
- Processing: 2.42% of £55 = £1.331, plus 25p = £1.581. With VAT: £1.90.
- Total fees: £5.90. You earn £44.10 from the item.
A VAT-registered seller pays £3.335 plus £1.581, so about £4.92 in fees, and earns about £45.08. The buyer's £5 postage normally goes toward the Whatnot shipping label rather than into your payout.
The UK commission tiers from 21 September 2026
Whatnot used to charge one rate. Now your rate depends on what you sold in the previous 28 days (all categories, live and marketplace combined) and on the category of the sale. The tier is fixed for the whole following period. Everyone starts at Standard. All rates below are before VAT:
| Tier (28-day sales) | Sports | Trading card games | Fashion | Other collectibles | Coins and money | Everything else |
|---|---|---|---|---|---|---|
| Standard (under £10k) | 6.67% | 6.67% | 6.67% | 6.67% | 4% | 6.67% |
| Tier 1 (£10k to £20k) | 6.5% | 6.5% | 6.25% | 6.5% | 3.9% | 6.25% |
| Tier 2 (£20k to £35k) | 6.25% | 6.25% | 5.75% | 6.25% | 3.8% | 5.5% |
| Tier 3 (£35k to £50k) | 6% | 6% | 5.25% | 6% | 3.7% | 5% |
| Tier 4 (£50k to £65k) | 5.75% | 5.75% | 4.75% | 5.25% | 3.6% | 4% |
| Tier 5 (£65k to £85k) | 5.5% | 5.5% | 4.25% | 5.25% | 3.55% | 4% |
| Tier 6 (£85k+) | 5.25% | 5.25% | 4.25% | 5.25% | 3.5% | 4% |
For live shows the show's category decides the rate; for marketplace listings it's the product's category. A Pokémon seller selling £25,000 in a 28-day period sits in Tier 2 and pays 6.25% plus VAT, while a general seller at the same level pays 5.5%.
Whatnot doesn't say which categories fall under "Other collectibles" and which under "Everything else", so check the rate in your seller hub if you're unsure.
What moving up a tier is worth
Take a fashion seller who sold £12,000 in the last 28 days. That puts them in Tier 1 for the next period, at 6.25% instead of 6.67%. If they sell another £20,000 of fashion in that period, the commission saving is 0.42% of £20,000, which is £84 before VAT, or £100.80 for a seller who pays VAT on fees.
The tier is set from your sales across every category, so a seller who runs both card breaks and clothing shows counts both towards the threshold. Processing doesn't change with tiers; only commission does.
Other rules that change the fee
- Coins and money: 4% at Standard, falling to 3.5%, plus VAT if you aren't registered.
- Orders over £1,500: no commission on the part above £1,500 in eligible categories, including trading cards, comics, toys, coins, sports singles, bags and jewellery. Processing still applies to the whole order. Whatnot calls this a limited-time offer.
- Premier Shop: 10% off your commission rate until 31 October 2026.
- Promotions: a promotional rate, such as a new-seller offer, replaces your tier rate while it runs.
Common questions
How much does Whatnot take in the UK?
At the Standard tier with VAT, 8% of the item price plus 2.42% of the order total and 25p, with VAT on the processing part too. On a £100 sale with no postage that comes to £11.21 in total.
Do I pay VAT on Whatnot fees?
Yes, at 20%, unless you are VAT-registered and have added your VAT number to Whatnot.
Is Whatnot cheaper in the UK than the US?
For VAT-registered sellers, yes: 6.67% against 8% commission at Standard, and 2.42% plus 25p processing against 2.9% plus $0.30. For everyone else the commission ends up at the same 8%.
Selling into the US, Canada or Australia instead? See the main Whatnot fee calculator.
Sources
Whatnot (UK) fees last checked against these official pages on 2026-10-12. We re-check every source daily and update the calculator when a platform changes its fees.
- Whatnot Help: Seller fees
- Whatnot Help: Reduced commission on high-value orders
- Whatnot Help: Reduced commission on Coins & Money
- Whatnot Help: Taxes on commissions and fees